Our Bold Path
Success is built on bold decisions and calculated risk. From humble beginnings to redefining how people celebrate life, this is our story…
1945
Humble Beginnings
At the age of 21, Marvin Sands purchases Canandaigua Industries in upstate NY. With only eight employees, he sells bulk wine in barrels to bottlers in the East. In this first year, the company sells approximately 200,000 gallons of wine and has gross sales of $150,000.
1951
A Growing Business
Canandaigua Industries registers $1 million in sales, split evenly between bulk wines sold to other bottlers and branded case wines sold to their various distributors.
1954
Building a Winning Brand
The introduction of the Richard's Wild Irish Rose brand spearheads the growth of the company. Its unique franchising system helps the brand grow rapidly, allowing Canandaigua Industries to develop its own wine production facilities to meet the explosive demand for Wild Irish Rose.
1961
Rapid Growth
Canandaigua Industries doubles its gross sales from $4 million to $8 million in just two years.
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