11.10.16
TEQUILA, MEXICO, Nov. 2, 2016 - Casa Noble, the award-winning, ultra-premium, and fastest growing tequila brand in its category is debuting a rare, limited release luxury line of tequilas called Colección del Fundador. The first edition of this exceptional collection is launching this month with Alta Belleza, a Single Barrel Extra Añejo finished in rare wine barrels, which retails at $1,200. With only 563 bottles available in the world, the exquisite product is offered in select cities across the U.S. and internationally. Crafted by Casa Noble's Founder and Maestro Tequilero, Jose "Pepe" Hermosillo, Alta Belleza pays homage to the meeting of two of the world's finest terrains, the famed To Kalon Vineyard in Napa Valley and the rich agave fields in Jalisco, Mexico.
The superior Alta Belleza begins with Casa Noble's industry-leading Single Barrel Extra Añejo, made from only hand-harvested 100% Blue Weber Agave, grown in rich volcanic soil. Triple distilled for utmost purity, the liquid is aged slowly to perfection in new French White Oak barrels. Taking this technique one step further, the finishing touch that separates Alta Belleza from any other tequila on the market is its final rest for six months in T5 Tonnellerie Taransaud French Oak wine barrels previously used to age the exclusive Robert Mondavi To Kalon Cabernet Sauvignon from the world-renowned To Kalon Vineyard. Resulting in a sweet and bright taste that is perfectly balanced, the wine barrel imparts a distinctive, intense flavor, and delivers a beautiful copper-red tone to the liquid. Aromas of green apple and spice complement notes of cinnamon, toasted almond and sweet cooked agave in Alta Belleza's unrivaled taste. To Kalon, which is Greek for the "highest beauty," serves as the inspiration for the Alta Belleza name, which is Spanish for "high beauty."
"I am thrilled to share the first volume of Colección del Fundador with the world," said Jose "Pepe" Hermosillo, Casa Noble's Founder and Maestro Tequilero. "At Casa Noble, we are proud to make tequilas that rival the finest spirits available, with a complexity that is unmatched. We're dedicated to looking for groundbreaking techniques to create authentic yet unexpected tequilas that celebrate the spirit in a way it deserves."
Colección del Fundador - inspired by founder Hermosillo's private collection of unique and thoughtful tequila expressions - will showcase a new volume each year around the holidays. These limited edition, rare releases will continue to highlight Hermosillo's passion and innovative drive to push the boundaries for sophisticated and intriguing tequila tastes.
Recently named "Tequila Producer of the Year" at the 2016 International Spirits Challenge, Casa Noble is one of the few certified organic and kosher tequilas on the market today. The product is made in small batches and always triple distilled - going beyond industry standards.
About Casa Noble
Casa Noble is a brand of premium 100% blue agave tequila nurtured and harvested from the rich, volcanic soil outside Tequila, Jalisco. As one of the few certified organic tequilas on the market, Casa Noble is rooted in proven traditions passed down through seven generations of celebrated tequila makers including its founder and Maestro Tequilero, Jose "Pepe" Hermosillo. The product, which is always triple distilled, delivers a lush taste and smooth finish. Casa Noble's family of award-winning tequilas includes Casa Noble Crystal, Reposado and Añejo as well as limited production of several other higher-end Casa Noble tequilas. Casa Noble is distributed in the United States by Constellation Brands, Inc.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. Constellation is a Fortune 500® company and one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company's beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world's leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company's premium spirits brands include SVEDKA Vodka and Casa Noble Tequila.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
MEDIA CONTACT:
Jennifer Dohm: 312-873-9979
Jennifer.Dohm@cbrands.com