11.01.18 | Brands

Driving Innovation in the Fastest-Growing Spirits Category, Tequila MI CAMPO Launches in the U.S.

SAN FRANCISCO, November 1, 2018 -- From the heart of Jalisco, introducing Tequila Mi CAMPO - a 100% Blue Weber agave tequila that blends Mexican heritage and contemporary ideas to deliver an exceptionally smooth taste.

In the height of America's tequila boom, Tequila Mi CAMPO launches with two core expressions; Tequila Mi CAMPO Blanco and Reposado. At 40% ABV, both expressions are available nationwide with a MSRP of $24.99 /750ml.

Tequila Mi CAMPO honors the idea of creating new traditions by applying modern day knowledge and creativity to an age-old spirit. The brand concept was inspired by the reinvention of México City and celebrates the energy of young innovators in every field: the arts, design craftsmanship,and mixology - to create a finished product the modern-day drinker would be proud to both own and consume.

“Tradition and heritage are important for us to honor, but we wanted to challenge it when creating Mi CAMPO” said Juan José Diaz Nieves, Master Blender of Tequila Mi CAMPO. “We took the tried and tested method of tequila making and added our twist of creativity to appeal to a new generation of tequila drinkers.”

To create a smooth and aromatic palate, 100% Blue Weber agave plants, enriched with natural soils from the Volcan de Tequila, are harvested after seven years of growth and cooked for 38 hours to release rich, caramel notes. A unique method of squeezing the cooked piñas to release the juices, instead of the common method of crushing with a tahona stone, is then used to eliminate flavors of bitterness. The liquid is then fermented for three to five days in open stainless-steel tanks allowing aromatics from the local mango and citrus trees to influence the flavor. Finally, it is rested in French oak Napa Valley wine barrels, imparting a rich and smooth finish. The time in the barrels imparts a unique complexity typically not found in any other tequila.

Releasing aromas of fresh coconut, almonds, sweet orange and green apple layered over hints of elegant vanilla, Tequila Mi CAMPO Blanco is rested in Chardonnay barrels for three weeks and tastes of orange blossom tea with underscores of honey balanced with white pepper notes.

Tequila Mi CAMPO Reposado features aromas of ripe banana and chocolate layered over fragrances of vanilla, cinnamon and clove. Rested in a blend of Cabernet Sauvignon and Pinot Noir barrels for three months, this unique expression tastes of honey maple, white chocolate, pepper with a toasted oak finish.

Tequila Mi CAMPO is an accessible yet premium tasting spirit, designed to be shared with friends, in homes, bars and festivals as a celebratory drink. Can be enjoyed neat, on the rocks, or in a cocktail.

The bold and vibrant brand logo was designed by visual artist and illustrator, Raul Urias - who resides in Mexico City. Urias combines a tribute to Mexican culture and a nod toward the original Tequila Mi CAMPO production process to create the striking design.

About Tequila Mi CAMPO

Tequila Mi CAMPO is a 100% Blue Weber Agave tequila that blends heritage and contemporary ideas to deliver an exceptionally smooth taste. Mi CAMPO was inspired by México City and its reinvention by passionate, energetic makers in every field. As the brand name, Mi CAMPO (My Field) suggests, these makers are proud of their craft, their city, and the stamp they are making on their community. Tequila Mi CAMPO honors this new energy and the makers who are reinventing their cities around the world. The Tequila Mi CAMPO family - Mi CAMPO Blanco and Mi CAMPO Reposado - is distilled in Jalisco, Mexico.